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Should reviews be supportive?

November 1st, 2011 | Posted by Asmita in Random | Work environment - (0 Comments)

Which scenario would you prefer – People found faults with you and the product that you created, said it was not good enough People helped you see ways in which you could improve things while appreciating you/your product   I remember watching old hindi movies where a child runs up to his Grandmom showing off … Read more

A casual glance over reveals that commitment phobia is endemic in modern lives. It is related not only to relationships. We all practice it in various ways.   Most of the time, it is spoken in context of relationship. But that is just one aspect. As I looked deeper, I realized that its practice is … Read more

Stale news – relevant or irrelevant?

October 13th, 2011 | Posted by Asmita in News - (0 Comments)

Is the news only relevant if it is breaking news or at least posted on the day it happens? The question floated in my head as I read about a Company announcement on Thursday on a website covering happenings in digital. This announcement had been made on Monday. If we went by the hypothesis that … Read more

I have been questioning a lot about my participation in online social network sites (SNS). Many a times it appears like time wasting exercise especially since I am yet to monetize it in any way. Then I console myself that, since these sites are rapidly becoming an integral part of marketing and communication plans, I … Read more

The idea itself came up while commenting on the collaborative writing and illustrating event by Pratham Books. It went unnoticed till Pratham Books retweeted this ‘Anyone willing to join in creating a story for kids on twitter using illustration from @prathambooks website? How abt flickr.com/photos/pratham… ‘. Five or six twitter folks showed interest out of … Read more

Attitude defines action

September 29th, 2011 | Posted by Asmita in Experiment | Work environment - (1 Comments)

Instinctively I had conducted an experiment without realizing that I was conducting it.   Attitude of a person defines the action s/he takes. I had heard this in different forms – as a forward, teaching, moralistic stories, quote etc – over several years. It always sounded nice, made perfect sense when instances were quoted. Like … Read more

Story writing on Twitter

September 27th, 2011 | Posted by Asmita in Experiment - (13 Comments)

We have started on the story writing experiment on twitter. The hashtag on twitter to see how the story evolves is #swpb . We wanted to kick off the story by drawing inspiration from an illustration from Pratham Books website but could not reach a consensus. So I took the liberty of picking up their … Read more

Collaborative story writing experiment

September 27th, 2011 | Posted by Asmita in Experiment - (0 Comments)

Pratham Books had recently conducted a writathon where four prominent writers wrote sections of a story one after other – like a relay writing. A random conversation on twitter led to start of an experiment in story writing for kids on twitter.   Participants who have agreed to be part of this experiment are: @ratna_rajaiah … Read more

Welcome

September 24th, 2011 | Posted by Asmita in Random - (0 Comments)

Hi, I am Asmita Sinha. Welcome to my website. I am communication consultant by profession and an enthusiastic volunteer at Isha Foundation. I plan to use this webspace to share my thoughts, things I do, my experiences with life, my projects and a lot more. I look forward to hear your responses, suggestions and feedback. … Read more